Genworth

Corporate report designed to show progress throughout the year.

Genworth, a company dealing in finances and acquisitions, needed an annual report which, while still being corporate and smart, also made use of effective graphics throughout the report and showed the unison of the company.

Concept & Theme

We wanted the ornaments which would be shown in the report to have a purpose and not be purely aesthetic.
The  theme of progression which re-occurs in the text throughout the booklet means we wanted graphics which would travel along with the readers eye. The blocks which symbolise the company assets lead the readers eye & make it easier to follow the information labelled within.

Concept & Theme

We wanted the ornaments which would be shown in the report to have a purpose and not be purely aesthetic.
The  theme of progression which re-occurs in the text throughout the booklet means we wanted graphics which would travel along with the readers eye. The blocks which symbolise the company assets lead the readers eye & make it easier to follow the information labelled within.

Final Design

Once the layout design had been settled on I began to implement the graphical theme into the report. The report shows the blocks beginning sparsely and as you travel through the document the graphics would increase in number until the end where they would all come together to show the unity of the entire works.