Pieri x Shape History

Creating a poster campaign to promote safety amongst LGBT teens during Pride.

Shape History, a creative agency for change, wanted to show millennials and those younger a sense of security during pride month and that it was ok to come out as gay. Rather than creating another ‘serious’ poster campaign that spoke about the subject with a negative connotation we decided to talk directly to the demographic with a positive spin.

A week before Pride month, we started to release the posters (each of which had a movie related theme) to start creating an online presence. On the day of the Pride march, throughout London, sticker versions of the posters were handed out with a link to direct you to the posters and online agency.

The Story & First Sketches

The initial concept was to create a poster that was as equally eye-catching as it was simple in its design. For this layout played a big role in the concept. We would have to show of the illustrations and still make it clear where people should go to find out more.

The Story & First Sketches

The initial concept was to create a poster that was as equally eye-catching as it was simple in its design. For this layout played a big role in the concept. We would have to show of the illustrations and still make it clear where people should go to find out more.

Colour Palette & Illustration

I wanted to create a unique set of brand guidelines for the shape history posters. Extensive research was carried out into other areas of flat design and current campaigns before finally looking at a range of kid friendly films.

Final Design

The poster layout was kept simple with the information given hierarchy by its use of white space. By minimising the content on the page we were able to leave the illustration to the interpretation and thoughts of the viewer while still making it clear what the poster showed.